About Us

In the heart of Southern California, a vision for unparalleled visual storytelling sparked into existence with the founding of Lucid Listings Photo and Video in 2021. This wasn't just any startup; it was the brainchild of Ethan Yorke and his then-partner, pooling together a decade's worth of expertise in photography and videography. Their mission? To revolutionize real estate marketing with not only their skills with a camera, but also their industry leading turnaround time. Fast forward to January 2024, and Ethan owns and operates the company on his own, steering Lucid Listings into a new era of creative excellence.

Ethan's journey into the realm of content creation began with a simple webcam purchase in 2008. It was this humble beginning that led to the creation of his first YouTube video, setting the stage for what would become a prolific career in video editing and production. Over the years, Ethan has not only produced over a thousand videos for his personal channels but has also crafted an equal number for Lucid Listings' clients in just the first quarter of 2024 alone. His early achievements include capturing the attention of the NY Times with one of his high school projects, a testament to his innate storytelling ability.

Photography, too, became a canvas for Ethan's creativity in 2017, driven by an unyielding passion that has since seen him rarely without a professional camera in hand. From drone to automotive photography, Ethan has mastered capturing the essence of any subject, transforming the mundane into the extraordinary.

Today, Lucid Listings transcends its original focus on real estate, embracing businesses of all sizes with a promise to elevate their brand through unmatched social media marketing strategies. The results speak for themselves: over 100,000 new followers, more than 10,000,000 video views, and a tenfold increase in business visibility—all achieved organically.

At Lucid Listings, we believe in the power of visual storytelling to not just showcase properties, but to build brands, evoke emotions, and drive success. Under Ethan Yorke's visionary leadership, we are not just a marketing company; we are architects of your digital presence, crafting narratives that resonate and captivate. Join us, and let's create something extraordinary together.

Ethan's profiles:

Instagram: @yorkeeem

TikTok: @yorkeeem

YouTube: www.youtube.com/c/EthanYorke